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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

©Steve Jobs

Smart street ashtray

Project Name: Smart street ashtray
Customer: Philip Morris, USA
Task: Design, electronics, and software development

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