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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

©Steve Jobs
Project Name: Snorkeling Mask
Customer: SeaVoice, USA
Task: The classic snorkeling mask has been significantly modernized. Compared to similar products, the mask had around 20 improvements.

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